Experiments

Real B2D marketing experiments, reverse-engineered and annotated. Filter by growth driver or page section.

Driver:
All15SEO1GEO1Paid Ads1A/B Test1Organic0Product11
Section:
All15Hero8Navigation2Pricing2Docs2Other1
GEO
Resend

Adding llms.txt and FAQ sections increased LLM citation rate by 2.4x in 60 days

A GEO experiment measuring the impact of adding a structured llms.txt file, FAQ sections, and JSON-LD structured data on citation rates across ChatGPT, Perplexity, and Claude. After 60 days, the product was mentioned in 2.4x more LLM-generated responses for target queries, with Perplexity showing the strongest improvement at 3.1x baseline.

GEOllms.txtFAQLLM citationstructured data
SEO
WorkOS

A 'developer onboarding' topic cluster drove 340% organic traffic growth in 5 months

An SEO experiment building a topic cluster around 'developer onboarding' for a SaaS product. Starting from keyword research through content creation and internal linking, the cluster of 1 pillar page and 12 supporting articles grew organic traffic to the target topic from 1,200 to 5,280 monthly sessions in 5 months. Full keyword research approach, content structure, and internal linking map included.

SEOtopic clustercontent strategyinternal linkingdeveloper onboarding

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