Product6 min read
Linear's Changelog as a Growth Channel
Linear turns every changelog entry into a shareable artifact. The structure, distribution, and SEO payoff.
changelogproduct marketing
The Swipe File
B2D Examples
A curated collection of B2D marketing worth studying. Real teardowns of copy, design, positioning, and distribution from developer-focused companies. Steal what works.
Organic8 min read
Tailwind CSS: Open-Source as Top-of-Funnel
How Tailwind Labs converts open-source adoption into Tailwind UI revenue. The full B2D flywheel.
open-sourceCSS
SEO7 min read
Neon's Comparison Pages: Winning the Database Switch
Neon ranks for every 'X vs Neon' query. Reverse-engineering their comparison page template and internal linking.
comparison pagesdatabase
Organic5 min read
Raycast's Community Extensions as Distribution
Raycast built a Homebrew-style extension ecosystem. How community-built extensions drive organic acquisition.
communityextensions
Organic6 min read
PlanetScale's 'Database for Developers' Brand Voice
PlanetScale uses a distinctive brand voice across docs, tweets, and marketing. How a sharp voice converts in B2D.
brand voicedatabase
Product5 min read
Mintlify's Docs-as-Marketing Playbook
Mintlify turns the quality of their own docs into a marketing asset for their docs product. Meta-marketing that works.
documentationmeta-marketing