Guides

In-depth strategy playbooks for B2D marketing. Each guide is a complete reference you can apply immediately.

Start Here

GEO10 min read

GEO vs SEO for Developer Tools: What's Actually Different

Search engines and LLMs discover and rank content through fundamentally different mechanisms. This guide breaks down what signals matter for LLM visibility, how to audit your current GEO presence, and five concrete tactics developer tool companies can implement today to improve discoverability in AI-generated answers.

Read Guide →GEOSEOLLM visibilityAI searchdeveloper marketing

Implementation

GEO13 min read

The Complete Guide to llms.txt for Developer Tool Companies

llms.txt is an emerging standard that helps LLM crawlers understand your site's content and structure. This guide covers what llms.txt is, how to structure it for maximum impact, real examples from developer tool companies, and how to verify that AI models are actually using your file.

llms.txtGEO

Channels

PaidAds10 min read

Paid Ads for Developer Tools: What Works in 2025

Most paid ads for developer tools fail because they use B2B playbook tactics on an audience that actively filters marketing. This guide covers which channels actually convert for B2D, how to write ad copy developers won't ignore, realistic budget frameworks for small teams, and the specific ad formats that have a track record of working.

paid adsdeveloper marketing

Optimization

ABTest12 min read

A/B Testing Your Developer Landing Page: A Practical Playbook

Most developer tool companies run the wrong A/B tests on their landing pages. This playbook covers which page elements actually move conversion for developer audiences, how to set up tests without disrupting the developer experience, and eight specific hypotheses worth testing — each with expected impact ratings and implementation guidance.

A/B testinglanding pages