Experiments

Real B2D marketing experiments, reverse-engineered and annotated. Filter by growth driver or page section.

Driver:
All15SEO1GEO1Paid Ads1A/B Test1Organic0Product11
Section:
All15Hero8Navigation2Pricing2Docs2Other1
Product
Upstash

Upstash uses tabbed pricing to solve the multi-product pricing UX problem

Upstash presents pricing for Redis, Vector, QStash, and Workflow through a tabbed interface. A breakdown of how tabbed pricing solves the multi-product UX challenge and why per-request pricing resonates with developers.

pricingmulti-producttabsdeveloper-pricing
Product
Upstash

Cutting the free tier from 10K to 1K API calls tripled paid conversion without losing signups

A product-led growth experiment testing free tier limits on a developer API platform. Reducing the free tier from 10,000 to 1,000 monthly API calls tripled paid conversion rate from 2.8% to 8.4% while signup volume remained flat, revealing that generous free tiers were subsidizing production workloads that had no financial pressure to upgrade.

PLGfreemiumfree tierpricingconversion rate

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