Real B2D marketing experiments, reverse-engineered and annotated. Filter by growth driver or page section.
Algolia's hero section features an animated AI search demo that resolves raw SKU numbers into actual products. This teardown explains why showing beats telling for developer tools with complex AI capabilities.
Clerk leads with 'the most comprehensive set of embeddable UIs' as their differentiator claim, pairs it with 'Start building' CTA language, and backs it with a logo trust strip. A breakdown of why leading with differentiation reduces bounce.
Convex runs a dual-persona hero with an npm install CTA for developers and a Chef AI builder path for vibe coders, while displaying 7,138 GitHub stars in the navigation. A study in serving multiple audiences without diluting the message.
Resend's hero uses 'Email for developers' as crystal-clear positioning, directly addresses the spam folder problem, and offers documentation as a primary CTA. A masterclass in pain-point-first developer marketing.
Supabase positions as 'the open source Firebase alternative' — a six-word line that establishes the category, differentiator, and competitive frame simultaneously. Plus: 83.6K GitHub stars in the nav and enterprise segmentation.
Upstash leads with 'Serverless Data Platform' as an aspirational identity claim, uses product tabs below the hero to surface platform breadth, and segments enterprise separately. A study in single-message clarity.
Vercel's hero features 'Start Deploying' (PLG) and 'Get a Demo' (enterprise) as dual CTAs with distinct visual hierarchy. A breakdown of why action-oriented CTAs outperform generic alternatives and what the language reveals about GTM strategy.
7 of 15 experiments