Experiments

Reddit ads in r/programming and r/devops outperformed r/SaaS by 4x on cost per activation

A paid ads experiment comparing Reddit ad performance across developer-specific subreddits (r/programming, r/devops) versus the business-oriented r/SaaS. Developer subreddits delivered 4x lower cost per activation despite higher CPCs, because the audience was closer to the actual product user. Full targeting setup, creative strategy, and CPC breakdown included.