Documentation is the product in B2D. Developers evaluate tools primarily through docs quality, making documentation pages the highest-traffic, highest-intent assets most developer companies own. Great docs double as SEO engines, GEO signals, and onboarding funnels. We analyze docs structure, search implementation, code example patterns, API reference layouts, and how top companies use docs as a growth channel. The intersection of documentation quality and distribution strategy is where the best B2D companies build durable competitive advantages.
A GEO experiment measuring the impact of adding a structured llms.txt file, FAQ sections, and JSON-LD structured data on citation rates across ChatGPT, Perplexity, and Claude. After 60 days, the product was mentioned in 2.4x more LLM-generated responses for target queries, with Perplexity showing the strongest improvement at 3.1x baseline.
An SEO experiment building a topic cluster around 'developer onboarding' for a SaaS product. Starting from keyword research through content creation and internal linking, the cluster of 1 pillar page and 12 supporting articles grew organic traffic to the target topic from 1,200 to 5,280 monthly sessions in 5 months. Full keyword research approach, content structure, and internal linking map included.