Resend

2 experiments analyzing Resend's B2D marketing — from landing pages and docs to onboarding flows and paid campaigns.

Product
Resend

Resend names the pain point in the headline — and links to docs as a primary CTA

Resend's hero uses 'Email for developers' as crystal-clear positioning, directly addresses the spam folder problem, and offers documentation as a primary CTA. A masterclass in pain-point-first developer marketing.

heropositioningpain-pointdocs-CTA
GEO
Resend

Adding llms.txt and FAQ sections increased LLM citation rate by 2.4x in 60 days

A GEO experiment measuring the impact of adding a structured llms.txt file, FAQ sections, and JSON-LD structured data on citation rates across ChatGPT, Perplexity, and Claude. After 60 days, the product was mentioned in 2.4x more LLM-generated responses for target queries, with Perplexity showing the strongest improvement at 3.1x baseline.

GEOllms.txtFAQLLM citationstructured data